Black and white portrait of a Willie Alvarez, wearing a black blazer and white shirt, set against a circular gradient background transitioning from purple to blue.

Willie Alvarez Portfolio

Data-driven creative director with 13+ years of experience leading and executing brand and digital strategy across emerging platforms. Combines hands-on creative development with strategic insight into competitive dynamics and business challenges, partnering cross-functionally to deliver growth-driven, customer-focused solutions.

Video Production

Somo Monarks Campaign

We Grow NYC Campaign

Multi-Campaign Video Production Strategy & Execution

Role: Lead Product Designer & Creative Director
Scope: Strategy, Concept Development, Production, Post-Production, Client / Stakeholder Alignment
Deliverables: Campaign videos for Somo Monarks, We Grow NYC, and Avizeon Studios
Objective: Increase brand engagement, tell mission-driven stories, and drive audience impact across digital channels

The Challenge

Across multiple campaigns, organizations needed authentic visual storytelling that communicated mission, inspired action, and aligned with broader brand and audience goals. Each campaign required a unique narrative tone, ranging from community engagement to brand introduction, while maintaining a cohesive creative strategy.

Avizeon Studios Campaign

The Strategy

Rather than simply producing videos, I led a strategic production framework across campaigns that included:

  • Audience and platform analysis to tailor narrative and format

  • Consistent brand alignment across visuals, messaging, and music

  • Integration of campaign goals into creative direction

  • Efficient production planning and resource management

Results & Impact

  • Enhanced audience engagement through compelling narrative visuals

  • Strengthened brand identity across platforms

  • Produced versatile video assets for use in web, social, and presentations

  • Supported campaign goals with storytelling that resonated across audiences.

Web Design & Development

Multi-Organization Website Strategy & Execution

Role: Creative Director & UX Strategist
Scope: Web Strategy, UX/UI Design, CMS Builds, Migrations, Integrations, Team Enablement
Platforms: Squarespace, WordPress, Wix, GoDaddy, Webflow, Shopify
Industries: Nonprofit, Small Business, Education, Banking, Finance, Technology, and investment.

The Challenge

Across multiple web projects, organizations needed digital experiences that clearly communicated their mission, engaged audiences, and strengthened brand identity. Each site required a tailored user journey and design approach, from community-focused platforms to enterprise-level brand experiences, while maintaining a cohesive design strategy across all touchpoints.

The Strategy

Discovery & Alignment
UX Architecture & Content Strategy
Design Direction & Build
Launch, Training & Optimization

Results & Impact

  • Drove 30 to 45 percent growth in community sign ups by redesigning user journeys, simplifying CMS managed forms, and optimizing calls to action across web platforms.

  • Increased website visibility by 40 to 60 percent through improved information architecture, SEO ready page structures, and content systems built for ongoing updates.

  • Boosted user engagement by 25 to 35 percent, reflected in longer session times, lower bounce rates, and higher multi page exploration across key content areas.

  • Enabled scalable content management by implementing CMS workflows that allowed teams to independently publish updates, events, and campaigns, reducing friction and speeding go to market.

Strength & Skills

  • Cross‑Functional & Agency Leadership

  • Data Analysis, Insights & Performance Optimization

  • UX/UI Design, Wireframing & User Research

  • Content Strategy, Social & Lifecycle Marketing

  • Stakeholder Communication & Client Relations

  • Creative Strategy & Brand Storytelling

  • Integrated Campaign Development (Print & Digital)

  • Customer‑First & User‑Centered Design

  • Executive & Sponsor Presentations

  • AI‑Driven Content & Marketing Optimization

Print Collateral | Graphic Design Lead

Overview

Led print design initiatives across multiple organizations, delivering cohesive, brand-aligned materials that supported marketing campaigns, executive communications, events, and stakeholder engagement. Each project was approached as part of a broader communication system, ensuring consistency across print and digital touchpoints while meeting tight timelines and production requirements.

A table decorated with a large red floral centerpiece, white plates, silverware, napkins, candles, and a sign encouraging donations with a QR code, set in a dimly lit room with red and warm lighting.

Multi-Organization Print Strategy & Execution

Role: Creative Director & Brand Strategist
Scope: Print Strategy, Art Direction, Layout & Typography, Production Management, Vendor Coordination, Brand Governance
Deliverables: Executive & Investor Presentations, Advertisements, Newsletters, Promotional Products, Flyers, Annual Reports, Banners, Displays, Brochures, Business Cards, Direct Mailers, Postcards
Industries: Nonprofit, Small Business, Education, Banking, Finance, Technology, Investment

Book titled 'Nothing Funny About Being Broke' by Willie Alvarez, featuring a cartoon figure with a megaphone in a zigzag pattern.
A smartphone displaying an Amazon search results page for the book series 'Sleepy the Morning Bat,' with two books visible: 'Sleepy the Morning Bat: A Day in the City' and 'Sleepy the Morning Bat Goes to Space.' Next to the phone, there are two physical books from the series, with one titled 'Sleepy the Morning Bat Goes to Space' featuring a starry background and cartoon characters in space suits.

3X Published Author

The Challenge

Organizations needed high-quality print materials that could:

  • Communicate clearly to diverse audiences

  • Maintain brand consistency across formats

  • Align with digital campaigns and business objectives

  • Be produced efficiently and within budget

Results & Impact

  • Strengthened brand consistency across all printed materials

  • Improved clarity and effectiveness of stakeholder communications

  • Accelerated turnaround times through reusable templates

  • Supported successful campaigns, events, and executive initiatives

  • Elevated brand perception across public-facing and internal materials

Education & Certifications

IBM AI in Product Management Certification (26')

University of Maryland Artificial Intelligence & Career Empowerment Certification (25’)

Google User Experience Design Certification (25’)

Google Start Writing Prompts Like a Pro Certification (25')

Canva for Work Certification (25’)

MSU Pollinator Champion Certification (23')

Monroe College A.S Business Administration (10’)