Willie Alvarez Portfolio
Data-driven creative director with 13+ years of experience leading and executing brand and digital strategy across emerging platforms. Combines hands-on creative development with strategic insight into competitive dynamics and business challenges, partnering cross-functionally to deliver growth-driven, customer-focused solutions.
Web Design & Development
Multi-Organization Website Strategy & Execution
Role: Creative Director & UX Strategist
Scope: Web Strategy, UX/UI Design, CMS Builds, Migrations, Integrations, Team Enablement
Platforms: Squarespace, WordPress, Wix, GoDaddy, Webflow, Shopify
Industries: Nonprofit, Small Business, Education, Banking, Finance, Technology, and investment.
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Discovery & Alignment
UX Architecture & Content Strategy
Design Direction & Build
Launch, Training & Optimization -
Across multiple web projects, organizations needed digital experiences that clearly communicated their mission, engaged audiences, and strengthened brand identity. Each site required a tailored user journey and design approach, from community-focused platforms to enterprise-level brand experiences, while maintaining a cohesive design strategy across all touchpoints.
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Drove 30 to 45 percent growth in community sign ups by redesigning user journeys, simplifying CMS managed forms, and optimizing calls to action across web platforms.
Increased website visibility by 40 to 60 percent through improved information architecture, SEO ready page structures, and content systems built for ongoing updates.
Boosted user engagement by 25 to 35 percent, reflected in longer session times, lower bounce rates, and higher multi page exploration across key content areas.
Enabled scalable content management by implementing CMS workflows that allowed teams to independently publish updates, events, and campaigns, reducing friction and speeding go to market.
Video Production
Somo Monarks Campaign
We Grow NYC Campaign
Avizeon Studios Campaign
Multi-Campaign Video Production Strategy & Execution
Role: Lead Product Designer & Creative Director
Scope: Strategy, Concept Development, Production, Post-Production, Client / Stakeholder Alignment
Deliverables: Campaign videos for Somo Monarks, We Grow NYC, and Avizeon Studios
Objective: Increase brand engagement, tell mission-driven stories, and drive audience impact across digital channels
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Rather than simply producing videos, I led a strategic production framework across campaigns that included:
Audience and platform analysis to tailor narrative and format
Consistent brand alignment across visuals, messaging, and music
Integration of campaign goals into creative direction
Efficient production planning and resource management
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Across multiple campaigns, organizations needed authentic visual storytelling that communicated mission, inspired action, and aligned with broader brand and audience goals. Each campaign required a unique narrative tone, ranging from community engagement to brand introduction, while maintaining a cohesive creative strategy.
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Enhanced audience engagement through compelling narrative visuals
Strengthened brand identity across platforms
Produced versatile video assets for use in web, social, and presentations
Supported campaign goals with storytelling that resonated across audiences.
Print Collateral | Graphic Design Lead
Multi-Organization Print Strategy & Execution
Role: Creative Director & Brand Strategist
Scope: Print Strategy, Art Direction, Layout & Typography, Production Management, Vendor Coordination, Brand Governance
Deliverables: Executive & Investor Presentations, Advertisements, Newsletters, Promotional Products, Flyers, Annual Reports, Banners, Displays, Brochures, Business Cards, Direct Mailers, Postcards
Industries: Nonprofit, Small Business, Education, Banking, Finance, Technology, Investment
Overview
Led print design initiatives across multiple organizations, delivering cohesive, brand-aligned materials that supported marketing campaigns, executive communications, events, and stakeholder engagement. Each project was approached as part of a broader communication system, ensuring consistency across print and digital touchpoints while meeting tight timelines and production requirements.
3X Published Author
The Challenge
Organizations needed high-quality print materials that could:
Communicate clearly to diverse audiences
Maintain brand consistency across formats
Align with digital campaigns and business objectives
Be produced efficiently and within budget
Results & Impact
Strengthened brand consistency across all printed materials
Improved clarity and effectiveness of stakeholder communications
Accelerated turnaround times through reusable templates
Supported successful campaigns, events, and executive initiatives
Elevated brand perception across public-facing and internal materials
Strength & Skills
Cross‑Functional & Agency Leadership
Data Analysis, Insights & Performance Optimization
UX/UI Design, Wireframing & User Research
Content Strategy, Social & Lifecycle Marketing
Stakeholder Communication & Client Relations
Creative Strategy & Brand Storytelling
Integrated Campaign Development (Print & Digital)
Customer‑First & User‑Centered Design
Executive & Sponsor Presentations
AI‑Driven Content & Marketing Optimization
Education & Certifications
IBM AI in Product Management Certification (26')
University of Maryland Artificial Intelligence & Career Empowerment Certification (25’)
Google User Experience Design Certification (25’)
Google Start Writing Prompts Like a Pro Certification (25')
Canva for Work Certification (25’)
MSU Pollinator Champion Certification (23')
Monroe College A.S Business Administration (10’)